The First Step in Creating Video Ads That Sell

In the event that you've been investing some additional energy in YouTube recently (we're similarly as blameworthy as you seem to be), you may have seen a couple of great video promotions that made you think, "I kinda need to purchase that."

As entrepreneurs and advertisers, we're a hard sell. On the off chance that one of Superman's superpowers is X-beam vision—our own is seeing directly through lead magnets and channels. We'll joyfully purchase items and administrations that make our life simpler… however you will need to truly sell it right.

That is the reason these video advertisements that leave us speechless (in any event, when all we needed to do was watch our picked video) make us extraaa dazzled.

What did they do that was so acceptable?

At the point when a video promotion can give us what our lives resemble when we utilize the item or administration, that is the point at which our ears liven up.

Everything returns to taking us from our Before State (pre-item) to our After State, (post-item).

The most effective method to Figure Out Your Audience's Before State

At DigitalMarketer, we consider the express that someone was in preceding purchasing your item/administration the Before State. This is where someone needs an answer so much that they're staring off into space the entire day about it.

This Before State depicts the issue that someone is confronting, so you can make sense of the arrangement they're searching for. At the point when you see a video promotion that makes you believe—"That is actually the difficult that I'm having! Furthermore, pause… that is additionally the arrangement I'm searching for!" This is the thing that the video promotion did.

It portrayed your concern and indicated you the arrangement.

Furthermore, that is the means by which Billy Gene is making video promotions that sell. In his The Pain Process Worksheet, he makes sense of who he's focusing on, their 3 biggest paints, and the answer for every one of these agony focuses.

Here's Billy Gene's Pain Process Worksheet:

(NOTE: Download the worksheet for FREE here!)

To make sense of your crowd's Before State and the issues that they're confronting, you need to pose inquiries like:

What issue do they have?

How can it cause them to feel?

What's their normal day resemble with this issue?

When you've made sense of the issue, at that point you can make sense of the answer for that issue.

The most effective method to Figure Out Their After State

Since we know the issue that our client symbol is looking without our item or administration, we can construct the extension between the issue and the arrangement. When this issue disappears—how does their life improve?

For every one of the 3 issues that you recorded in the left-hand section of Billy Gene's Pain Process Worksheet, you'll compose the associating arrangement in the right-hand segment.

This arrangement will be the change this client needs throughout their life from purchasing an item or administration. To make sense of what this arrangement resembles, ask yourself inquiries like:

What does my client have since they're utilizing my item or administration?

How would they feel since they don't have this torment any longer?

What does their normal day resemble without this torment point?

Furthermore, presently, we can unite everything.

At the point when you're making your video promotion, this is the beginning stage to ensuring that your advertisement relates and interests your client symbol. By addressing their torment focuses you show how well you realize the battle they're experiencing. By finding what it resembles to have that agony point help, you give them why they should take you up on your offer.

For each client that you have, round out The Pain Process Worksheet so you realize that your video promotions are going to sell. Keep in mind, characterize their concern and associate it to the arrangement.

That way you can make the video promotions that intrigue even master advertisers.